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Google Ads Campaign Preview

AMA Renovations

$30 / day budget

Maximize Clicks

CPC max $5.50

Toronto GTA

Campaign: Wood Fence, Search Network

Prepared for: AMA Renovations | amarenovations.ca

Prepared by: Winexx Corporation

Phase 1 Launch - June 2026

Campaign Overview

Phase 1 focuses on maximizing reach and click volume for the Wood Fence campaign across the Greater Toronto Area. The structure below reflects the exact setup ready to be deployed inside Google Ads.

Keywords

14

5 Exact Match (installation) + 2 Exact Match (repair) + 7 Phrase Match targeting high-intent wood fence searches in the GTA

Headlines

12

Google automatically tests and rotates combinations to find the highest-performing version for each user searching fence services

Descriptions

4

Covering installation intent, repair intent, property value, and trust signals — paired across RSA variations automatically

Sitelinks

4

Each sitelink includes 2 description lines at no extra cost per click — expanding ad footprint and increasing qualified traffic

Callouts

8

Short trust phrases: Licensed & Insured, Free Estimates, Beauty, Privacy & Durability, 100% Satisfaction Guaranteed, and more

Negatives

24

DIY terms, retail brands (Home Depot, Rona), vinyl, chain link, and competitor names blocked from day one — zero wasted spend

Desktop Ad Preview

This is exactly how AMA Renovations' ads will appear on Google Search for desktop users searching wood fence keywords in the GTA. Two RSA variations are shown below — Google will test and optimize between them automatically.

Desktop view · keyword: [wood fence installation toronto]

🔍 All

🗺️ Maps

🖼️ Images

⋯ More

About 1,840,000 results (0.41 seconds)

Mobile Ad Preview

Over 70% of fence installation searches in the GTA happen on mobile. The Call Asset makes AMA's phone number tap-to-call directly from the ad — the primary way leads are generated in this market.

Mobile view · keyword: "fence company near me"

Mobile — with direct call button

🔍 fence company near me

All

Maps

Images

More

🌳 Buyer-intent keywords only

Every keyword targets homeowners actively searching to hire — [wood fence installation toronto], [fence repair near me], [fence company near me]. Zero DIY or research traffic.

✦ Brand promise in every description

Every description connects to AMA's core promise: beauty, privacy & long-term durability. The language mirrors what the homeowner wants, not just what the service is.

🛡️ Installation + repair coverage

The campaign covers both new installation and repair intent — capturing homeowners with urgent fence problems alongside those planning new projects.

🚫 24 negatives block waste from day 1

Competitors (renoduck), DIY terms, and retail searches (Home Depot, Rona) are blocked before the first dollar is spent. The full budget focuses on the highest-intent homeowners in the GTA.

Full Reference

Complete copy reference ready to be entered directly into Google Ads. Every headline, description, sitelink, callout, keyword, and negative is prepared and character-counted.

AMA Renovations — Headlines · Descriptions · Keywords · Assets

amarenovations.ca · 12 headlines ≤30 chars · 4 descriptions ≤90 chars · 14 keywords · 24 negatives

Type	Ad / Group	Copy	Chars
Exact — Install	AG1 Fence	[wood fence installation toronto] · [wood fence contractor toronto] · [fence installation toronto] · [fence company toronto] · [privacy fence installation toronto]	5 kws
Exact — Repair	AG1 Fence	[fence repair toronto] · [fence repair near me]	2 kws
Phrase Match	AG1 Fence	"wood fence installation" · "wood fence contractor" · "fence company near me" · "fence installation near me" · "fence repair service" · "wood fence repair" · "fence repair near me"	7 kws
Headline	RSA #1 & #2	Wood Fence Toronto	18 / 30
Headline	RSA #1 & #2	Expert Fence Contractors GTA	28 / 30
Headline	RSA #1 & #2	Free Quote — Book Today	23 / 30
Headline	RSA #1	Premium Wood Fencing GTA	24 / 30
Headline	RSA #1	Custom Fencing Solutions	24 / 30
Headline	RSA #1 & #2	Licensed Fence Contractor	25 / 30
Headline	RSA #1	Privacy Fences & Gates GTA	26 / 30
Headline	RSA #1 & #2	Fence Installation Toronto	26 / 30
Headline	RSA #2	Fence Repair & Replacement	26 / 30
Headline	RSA #1 & #2	Get Your Free Fence Estimate	28 / 30
Headline	RSA #2	Trusted GTA Fence Experts	25 / 30
Headline	RSA #2	Wood Fence — Call Us Today	26 / 30
Desc	RSA #1 — D1	Wood fence installation built for beauty, privacy & durability. Get your free quote today.	90 / 90
Desc	RSA #1 — D2	Expert fence contractors in the GTA. Privacy fences, gates & custom designs. Call now.	86 / 90
Desc	RSA #2 — D1	Premium wood fencing that enhances your property value. Custom solutions. Free estimate.	88 / 90
Desc	RSA #2 — D2	Fence installation, repair & gates across the GTA. Trusted craftsmanship. Book today.	85 / 90
Sitelink	Both	View Fence Projects → amarenovations.ca/#gallery D1: See our completed wood fence work · Real results across the GTA	✓
Sitelink	Both	Get a Free Estimate → amarenovations.ca/#contact D1: No commitment required · Response within 24 hours	✓
Sitelink	Both	Our Fence Services → amarenovations.ca/#services D1: Wood, privacy, gates & custom fencing · Residential & commercial	✓
Sitelink	Both	Read Client Reviews → amarenovations.ca/#testimonials D1: Trusted by GTA homeowners · Premium craftsmanship, proven results	✓
Callout	Both	Licensed & Insured · Free Estimates · Serving the GTA · Fast Turnaround · Residential & Commercial · 100% Satisfaction Guaranteed · Custom Fencing Solutions · Beauty, Privacy & Durability	8 items
Snippet	Both	Services: Wood Fence Installation, Privacy Fences, Gate Installation & Repair, Custom Fencing Solutions, Fence Repair & Replacement, Residential & Commercial	✓
Call Asset	Both	(647) 671-9902 · Schedule: Monday–Saturday, 8:00 AM – 6:00 PM ET	✓
Negatives	AG1 Fence	DIY · how to build a fence · fence ideas · fence design · fence pictures · fence panels · fence cost · fence materials · fence paint · fence stain · fence supplier · cheap fence · home depot fence · rona fence · vinyl fence · chain link fence · aluminum fence · iron fence · renoduck · rent a fence · temporary fence · fence blueprints · fence plans · how to install	24 terms

Bidding Strategy

The campaign evolves across three phases as Google gathers performance data. Each phase shifts focus from volume to efficiency to profitability — a proven progression for new accounts.

Phase 1

Maximize Clicks

Month 1–2. Build impression volume, collect real search term data, and identify which keywords drive actual clicks. CPC capped at $5.50 to control spend.

Phase 2

Max Conversions

Month 2–3. With enough conversion data, Google's algorithm shifts budget toward searches most likely to generate form fills and calls — automatically.

Phase 3

Target CPA

Month 3+. Set a target cost per lead and let Google optimize spend to hit that number consistently — the most efficient long-term bidding strategy.

Phase 1: Maximize Clicks Phase 2: Max Conversions Phase 3: Target CPA

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